Marketing Research | Focus Groups | Surveys

470.839.6115

info@researchoutloud.com

EVER EVOLVING & GROWING

At Research Outloud, we're not just another marketing research firm – we're a culmination of decades of industry experience, expertise, and evolution.

With roots tracing back to the renowned Atlanta focus group leader, Atlanta OutLoud, our story is one of adaptation and innovation. Over the years, we've witnessed the dynamic shifts in the industry and have continuously evolved to meet the needs of our clients.

Today, Research Outloud stands as a testament to our commitment to excellence and versatility. While we offer a full suite of marketing research services encompassing both qualitative and quantitative methodologies, our journey is marked by a legacy of unparalleled expertise and a deep understanding of the intricacies of the market research landscape.

Unlocking National Potential

COVID sparks Virtual Research Expanding Reach Beyond Atlanta

As the Research Outloud journey initially centered around qualitative research, the advent of COVID-19 prompted a significant shift. Like countless other businesses at this time, the firm experienced a crucial turning point as traditional in-person research came to a halt.

In response to this unprecedented challenge, the necessity of embracing virtual methodologies became unmistakable. This shift not only transformed the way Research Outloud conducted its research but also sparked a broader reevaluation of its scope and approach. With the barriers of geographical limitations removed by virtual research, the firm recognized the opportunity to extend its reach beyond the confines of local Atlanta recruiting.

The pivot towards virtual methodologies paved the way for Research Outloud to expand its focus from exclusively local in-person work to encompassing national projects, thus embarking on a new era of growth and innovation.

FROM LEGACY TO INNOVATION

The Birth of Research Outloud

In 2020, Research Outloud embarked on a transformative journey, rebranding from its esteemed predecessor, Atlanta OutLoud. This evolution was sparked by a significant milestone: the retirement of the former President, a figure deeply ingrained in the company's legacy. As longtime clients of the Atlanta research facility, the principals had always held a profound appreciation for its exemplary service and top-tier recruiting.

When the opportunity arose to take a more direct role in the business, it was an easy decision to step forward. With a wealth of experience and a shared passion for delivering excellence, they were poised to lead Research Outloud into its next chapter.

One of the pivotal decisions made by the new management team was the closure of the existing focus group facility. While this move may have seemed unconventional, it was rooted in a strategic vision for the future. Recognizing the shifting landscape of market research, particularly amidst the challenges posed by the pandemic, Research Outloud embraced a forward-thinking approach.

Seamlessly transitioning the esteemed recruiting team to Research Outloud ensured continuity of service for clients accustomed to the hallmark excellence of Atlanta OutLoud. This pivot also marked a significant shift towards virtual research methodologies, a trend that had been steadily gaining traction within the industry.

With a renewed focus on virtual solutions and an expanded scope that now encompassed national representation, Research Outloud was poised for growth with an agile and innovated approach to marketing research.

Today, the firm maintains strategic partnerships with traditional facilities for clients requiring in-person focus groups. Research Outloud's white-glove recruiting services extend across all of our recruiting whether for in-person methodologies or cutting-edge virtual recruiting services. Research Outloud remains steadfast in its commitment to delivering unparalleled service and exceeding expectations at every turn.

GET IN TOUCH

470.839.6115

info@researchoutloud.com