470.839.6115
info@researchoutloud.com
QUALITATIVE SERVICES
SUPERIOR RECRUITING
While the Research Outloud name may be a few years new, we have the same great Atlanta Outloud recruiting staff that has focused on the Atlanta market for the past 20 years. And, now we serve national recruiting needs to further expand reach.
IN-DEPTH INTERVIEWS
Whether in person or on the telephone, in-depth interviews take place between a respondent and Moderator to discuss a topic at length. Thoughtful responses move the conversation forward as details are revealed to richen the research conducted.
30-60 minutes
Typical Length of Time
FOCUS GROUPS (in person)
Groups, ranging between 6-12 individual participants typically, are assembled to discuss topics in a fluid environment as a Moderator may observe commonalities and differences that exist. Facilities and creative spaces used depending on the topic and research objectives.
60-120 minutes
Typical Length of Time
ONLINE FOCUS GROUPS
Similar to traditional focus groups, online focus groups have grown in popularity as groups can be assembled representing a more dispersed geography. Participants are comfortable, now more than ever, with this and other virtual research approaches.
60-120 minutes
Typical Length of Time
ETHNOGRAPHIES
Some organizations learn the most by observing participants in their natural environments. The research is often held in the respondent’s home and can vary in length depending on the behavioral interest of the study. Getting the right participants is key for ethnographies!
Varies
Typical Length of Time
PRODUCT PLACEMENT
Trying new products before they are released can be fun and our respondents have tried a wide range of items with various levels of installation or usage skills required. Products may be placed by consumer order placement, bulk shipments to our warehouse, or some manufacturers ship direct.
30-60 minutes
Typical Length of Time
SHOPALONGS
During a shopalong, a Researcher will accompany a respondent as they shop. Retail environments range by project type and are 100% dependent on the products shopped. Our respondents represent mass merchant shoppers, grocery, club, home improvement, specialty, and more.
60-120 minutes
Typical Length of Time
USABILITY TESTS
A strong online presence is key for companies and weighing-in on new website designs, navigation, and content is valuable. This approach can be combined with eye tracking so that optimal consumer reactions are captured including attention and gaze metrics and blind spots identified.
45-90 minutes
Typical Length of Time
MYSTERY SHOP
Engaging a strategic group of shoppers across a geographic region can be an effective way to evaluate the shelf experience across multiple markets. Respondents reflect a shopping reality that is experienced and observed so that quick changes and improvements can be implemented.
20-45 minutes
Typical Length of Time
SOME FREE RESOURCES
Need a Consultation?
Let's talk through your objectives and design a study that will give you the answers you need. We believe that no two studies are alike and custom projects don't have to break the bank. Tell us a little about the project you have in mind and request a preliminary discussion.
WHAT OUR CLIENTS
HAVE TO SAY
I can always count on Research Outloud to communicate quickly and professionally with each project. That means a lot when the recruit is tough and timing is short.
Senior Research Associate
Listed Top Market Research Agency (2022)
These guys are great for my big trade studies that I run regularly. The audience isn't easy to get but I trust them and they always come through on it.
Chief Executive Officer
Marketing Research Consulting Company
One aspect that sets Research Outloud apart from other
recruiting businesses is the professionalism of Kristin's staff. Each member of
her team demonstrates a high level of professionalism, expertise, and
dedication to delivering exceptional results. They are well-prepared,
organized, and take the time to understand our research needs.
Chief Executive Officer
Marketing Research & Strategy Firm
GET IN TOUCH
470.839.6115
info@researchoutloud.com
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